Strategic Management – Everything You Need To Know About The Process

Strategic management

The term “strategic management” is commonly used to refer to the method through which an organization ensures that its strategies are being implemented effectively to achieve its stated objectives.  With strategic tools such as Okr management, operations and leadership can work together more effectively. As everyone contributes to the same goal, a strong sense of community is fostered.

Strategic management

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This article provides an overview of strategic management, including its definition, significance, strategic principles, and methods for OKR implementation

What is strategic management?

Successful organizations use strategic management to allocate and direct their resources to achieve their missions and visions. Full-scale investigation is performed to guide an organization’s future course. Strategic managers evaluate the state of the market in light of the present business climate. They take a step back to assess progress toward prior objectives and formulate a plan that serves the organization as a whole. 

Strategic Management: Interesting Facts to Know 

  • Ninety-seven percent or more of businesses report that strategy execution is more difficult than strategy development. 
  • Sixty-seven percent of business owners said their companies consistently develop cutting-edge tactics. But only approximately 45–47 percent of them really get put into action. 
  • Sixty-five percent or more of all plans end in failure because they aren’t put into action as planned. 
  • Only 18% of businesses place a high priority on finding and hiring personnel with the abilities to drive the strategy’s execution, while 11% are actively working to build and enhance such skills in their current workforce. 
  • Sixty-plus percent of organizations with a systematic framework in place to handle strategic choices have outperformed their rivals. 
  • Approximately 20% of businesses really check in on the implementation of strategic decisions on a monthly basis. 
  • There is a 4% loss in potential productivity owing to ill-defined responsibilities in strategic management. 

What is the strategic management process?

The goal of the strategic management process is to identify opportunities for improvement and identify threats to the organization’s current position in the market. Strategic management in today’s highly competitive context must take an iterative shape, wherein feedback from execution is used to inform and steer strategy. 

Applying a systematic strategic management method might assist make strategic management more concrete. These procedures outline the sequence in which a company should carry out the tasks necessary to determine its goals, strategy, and progress. 

The Value of a Well-Thought-Out Strategic Management Procedure. 

The overarching goal of a well-executed strategic management plan is to position the company for sustained strategic competitive advantage. When well-planned and executed, SMP helps businesses thrive by identifying and mitigating risks, capitalizing on opportunities, and improving upon areas where they are weak. A company may do this with the use of a strategic management approach by: 

Serve as the foundation for the company’s main choices. 

  • Helping the company plot its course for the future. With SMP, businesses may create goals, establish attainable targets, and guarantee that they are in line with the company’s vision. 
  • Facilitating the organization’s shift toward a more proactive stance. By comparing the company’s own activities to those of its rivals and taking into account the state of the market as a whole, the SMP helps it determine how best to position itself to achieve success. 
  • In order to be successful, a firm needs to be proactive in anticipating and investigating new prospects. Discovering effective responses to threats and strategies to capitalize on openings are also key elements in the strategic management process. 
  • Making sure the business can adapt to a changing landscape and thrive in an unstable market. 
  • Contributing to the process of defining and expanding the company’s unique value proposition. These are what ensure the company’s continued existence and development. 

Steps of Strategic Management Process

The five phases of the strategic performance management process should be completed in the order presented. 

Establishing Objectives 

In essence, this is elaborating on the mission statement. Short-term and long-term goals, as well as the methods for achieving them and the individuals in charge of carrying them out, will all be included in the plan with  Okr management. 


Gathering the necessary information and data to reach a goal is the first step in any analysis. Also included are market research and an analysis of internal and external data that might have an impact on the company’s objectives. 

Process of Developing a Plan of Action 

A company will fail if it lacks the means to achieve the objectives established at the outset. To do so, the company must determine its most pressing needs and the external resources it can least do without before developing a plan to fulfill its objectives. 

Strategy Implementation

In order for a strategic management process to be effective in driving a business toward its goals, an implementation strategy must first be developed. In order to achieve the organization’s overarching aim, all members must have a firm grasp on the procedure and their specific roles within it. 

Evaluating and Regulating 

Performance appraisal and ongoing examination of both internal and external concerns are two examples of the evaluation and control measures taken as part of the strategic management process. In order to guarantee the SMP’s success, the company’s management might take corrective measures when appropriate. 

Various Types of Strategy Employed in Business Setting

Some aspects should be noticed and kept in mind while developing a plan in order to get better results. Things include the organization’s original intent, its plans for the future, and its best strategy for setting itself apart from the competition. Once you’ve established these goals, you may employ a variety of business methods to keep you grounded in reality and on track for future expansion. Some examples are shown below; 

Tactics Based on Structuralism 

One way to take advantage of the structure of an industry is to arrange your company operations around it. If a corporation wants to boost sales of an existing product, for instance, it can try to execute a new strategy. 

Growth Strategy

Whenever a company releases new goods or features, or expands into untapped markets, it employs a growth strategy. One strategy for expanding a business is to launch a digital counterpart to its traditional brick-and-mortar operations. 

First Mover Advantage Strategy

One seeks to obtain an edge by being the first to market with a certain service or product. One such site is eBay, which was the first of its kind to successfully pair consumers and sellers online. 

Market-Leadership Pricing (Red Ocean Strategy) 

To differentiate your product from the competition, you might use a cost leader pricing approach. So, you may be both adaptable and profitable by setting the lowest possible price for a product. Amazon, for one, uses a cost leadership approach by offering widespread storage space, thereby reducing the need for costly physical economies of scale. 

Methodology for Setting Oneself Apart (Blue Ocean Strategy) 

By providing a distinctive product, charging more for the cutting-edge offering, and establishing a separate premium area, your company may carve out a niche in the market and establish itself as an industry innovator. Apple, to provide just one example, has stood out from the crowd ever since it first hit store shelves because of its innovative product design, cutting-edge operating system, and other distinguishing qualities. 

Price-Skimming Strategy

Skimming the cost of manufacturing, advertising, and selling a product is the goal of the pricing technique known as “price skimming.” After then, as competing items enter the market, the price drops below the product’s introductory level. As an illustration, Nike first charges more for their products so that those who truly need them can afford them, but as time goes on, the company lowers the prices, and the items continue to sell well because of the lower prices. 

Acquisition Strategy

The acquisition approach is used to boost a product’s sales by gaining ownership of a competing product. Legal and financial experts might be useful members of your team, despite the fact that the going can become quite legal and financial. The true illustration of this method is Sephora’s social media and influencer marketing initiatives. 

Focus Strategy

A focused approach isolates a certain subset of consumers and then pursues them using one of the aforementioned tactics. On the other hand, it might be beneficial to zero down on a certain segment rather than the market as a whole. Coca-diet-coke, Cola’s for instance, was an ingenious way to market the company’s name to those with diabetes and others who just like low-sugar drinks. 


Operating a successful business requires careful planning for both the near and distant future of the company. Knowledge of the company as a whole, familiarity with the company’s operating environment, the ability to design a strategy that fits that environment, the ability to put that strategy into action, and the ability to evaluate, control, and adjust the design are all necessary for effective strategic management. Since it is all-encompassing, Strategic Management tries to combine lessons learned from other branches of management theory and practice.

For more assistance regarding strategic tools such as okr management and PMS software, reach out to us here!

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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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