21 Company-LeveL OKR Examples In 2024

Company OKR

Are you tired of setting vague, directionless goals for your company? Frustrated with the lack of clarity and accountability in your organization? 

We’re diving headfirst into the world of Company OKRs and exploring what exactly a company OKR is, how they tackle those company-level challenges and the step-by-step guide on how to cascade these OKRs to your teams. 

Plus, we’ll even throw in real-world company-level OKR examples to show you just how transformative they can be.

Company OKR

What is a company OKR?

Company OKR is a goal-setting framework used by organizations to align their teams and focus on what really matters. In simple terms, it’s a way for a company to set clear objectives or goals that express what they want to achieve and then define key results that measure the progress toward those goals. These key results are specific, measurable, and time-bound indicators of success that help teams track their performance.

Company OKRs help create a shared understanding of the company’s priorities and ensure everyone is working toward the same objectives.

Breaking down big goals into measurable results provides a roadmap for teams to stay focused and motivated, making it easier to achieve success as an organization. In essence, it’s a powerful tool for companies to improve their focus, alignment, and performance.

How OKRs tackle company-level challenges

OKRs can be applied at the company level and within different departments to tackle specific challenges unique to each department.

For instance, in the Sales department, OKRs can help align your team’s efforts to hit revenue targets, enhance customer satisfaction, and expand your market reach. 

Each salesperson can set their individual OKRs that contribute to your department’s objectives, ensuring alignment and a clear focus on sales-related priorities.

Similarly, in your Product Development department, OKRs can assist in defining and tracking objectives related to product launches, quality enhancements, or innovation. 

Your team members can establish key results that measure their progress in delivering new features or improving existing products, promoting accountability and innovation.

In your Human Resources department, OKRs can be used to boost employee engagement, streamline your hiring processes, and improve your training and development initiatives. 

You can set objectives that contribute to a positive workplace culture, and key results can measure metrics like employee satisfaction, recruitment efficiency, and the impact of your training programs.

Overall, OKRs provide a flexible framework that adapts to the unique needs and challenges of each department within your company. 

By aligning your departmental objectives with your broader company goals, OKR Software ensure that every part of your organization works cohesively and efficiently to drive success.

How to cascade company OKRs to teams

1. Understand company goals

First, make sure you understand what the company is trying to achieve. This could be things like increasing sales, improving customer satisfaction, or launching new products.

2. Share clear objectives with your team

Tell your team what the company is aiming for. Explain how their work is crucial in reaching these big goals. 

For example, if the company wants to increase customer satisfaction, you can explain how each team member’s efforts in providing better customer service can contribute.

3. Break down goals for your team

 Break down these big goals into smaller, achievable targets for your team. Make these targets specific to what your team does.

For instance, if the company goal is to launch a new product, your team’s target might be to complete a specific part of that product development.

4. Keep checking progress together

Regularly check in with your team to see how things are going. Discuss any problems or difficulties you face, and find solutions together. This helps keep everyone on track and motivated.

5. Make sure you have what you need

 Make sure your team has the tools and support they need to reach their targets. This could mean providing training, tools, or extra help when needed.

6. Work together with other teams

Encourage your team to work with other teams. This can make reaching goals easier as everyone can help each other.

 For example, if your team needs information from another department, encourage them to communicate and collaborate.

21 Company-level OKR examples

Establishing clear objectives is vital for a company’s success. Here are examples of Company-level OKRs demonstrating how businesses can effectively set and accomplish their goals.

1. Objective: Increase revenue generation

KR1: Achieve a 15% increase in monthly sales by implementing targeted marketing campaigns and incentivizing sales teams.

KR2: Secure three new high-value clients by expanding the sales team’s outreach and strengthening relationships with potential leads.

KR3: Launch two new product features to upsell existing customers and attract new ones, thereby increasing overall sales.

2. Objective: Enhance customer satisfaction

KR1: Attain a 20% increase in positive customer feedback by improving customer service interactions and addressing concerns promptly.

KR2: Decrease customer service response time to within 24 hours by implementing a more efficient ticketing system and training customer support teams.

KR3: Implement two new customer engagement initiatives, such as loyalty programs and personalized marketing campaigns, to enhance overall customer satisfaction.

3. Objective: Strengthen market position

KR1: Expand market share by 8% in the current quarter through aggressive marketing strategies and competitive pricing.

KR2: Increase brand awareness by 25% through targeted marketing campaigns, partnerships, and sponsorships.

KR3: Establish partnerships with three key industry influencers to enhance brand credibility and gain access to wider audience networks.

4. Objective: Improve employee engagement

KR1: Conduct bi-monthly employee satisfaction surveys with a minimum 85% participation rate to understand employee concerns and satisfaction levels.

KR2: Launch a mentorship program with a 90% employee participation rate to foster career development and engagement.

KR3: Reduce employee turnover rate by 10% by implementing new retention strategies, including better benefits, career development opportunities, and a more inclusive workplace culture.

5. Objective: Enhance product quality

KR1: Reduce product defects by 15% through improved quality control measures, regular inspections, and testing protocols.

KR2: Achieve a 20% increase in product ratings on customer review platforms by actively collecting and addressing customer feedback.

KR3: Implement two customer-driven product improvements based on feedback, ensuring that the products align more closely with customer needs and preferences.

6. Objective: Expand Global Presence

KR1: Enter three new international markets within the next six months by conducting thorough market research and developing localized marketing strategies.

KR2: Establish a localized customer support team for each new market to cater to diverse customer needs and preferences effectively.

KR3: Increase international sales revenue by 25% by the end of the fiscal year through targeted marketing and sales initiatives in the new markets.

7. Objective: Foster innovation

KR1: Allocate 15% of the budget to research and development to encourage continuous innovation and the development of new products or services.

KR2: Launch two new innovative product lines within the next year to demonstrate the company’s commitment to staying at the forefront of the industry.

KR3: Implement a company-wide suggestion system with 80% employee participation to encourage a culture of innovation and gather valuable insights from all levels of the organization.

8. Objective: Improve operational efficiency

KR1: Reduce production costs by 10% through process optimization, resource management, and lean manufacturing practices.

KR2: Decrease lead times by 20% through supply chain management improvements, such as better inventory management and streamlined logistics.

KR3: Achieve 95% on-time delivery for all customer orders by improving production scheduling, logistics, and delivery processes.

9. Objective: Enhance data security

KR1: Achieve compliance with two additional data security regulations to ensure that the company’s data handling practices meet the latest industry standards.

KR2: Conduct quarterly security audits with zero major vulnerabilities to identify and address any potential security risks promptly.

KR3: Train 100% of employees on data security best practices to create a culture of security awareness and responsibility throughout the organization.

10. Objective: Develop strategic partnerships

KR1: Establish alliances with three key industry players to leverage their expertise, resources, and market presence.

KR2: Increase joint marketing initiatives with partners by 30% to enhance brand visibility and reach a wider audience.

KR3: Generate 20% of total revenue from partnership channels by actively promoting collaborative products or services and expanding the customer base through strategic partnerships.

11. Objective: Improve brand awareness

KR1: Increase social media followers by 25% in the next six months through engaging content, targeted advertising, and influencer partnerships.

KR2: Secure coverage in three major industry publications to establish the company as an industry thought leader and increase brand recognition.

KR3: Launch a brand ambassador program with a reach of 1 million potential customers to leverage the network of influential brand advocates and further enhance brand awareness.

12. Objective: Streamline internal communication

KR1: Implement a new communication platform with 100% employee adoption to centralize communication channels and improve internal collaboration.

KR2: Reduce email response time by 20% through streamlined communication processes, clear guidelines, and efficient email management practices.

KR3: Conduct bi-monthly cross-departmental meetings to foster collaboration, share updates, and address any communication gaps or challenges that may arise within the organization.

13. Objective: Develop a leadership pipeline

KR1: Implement a mentorship program for high-potential employees to provide them with guidance, support, and opportunities for growth and development.

KR2: Provide leadership training to 80% of mid-level managers to enhance their management and leadership skills, preparing them for future leadership roles.

KR3: Promote internal candidates to 40% of leadership positions to demonstrate the company’s commitment to nurturing and advancing internal talent and fostering a culture of internal growth.

14. Objective: Reduce environmental footprint

KR1: Implement recycling programs across all office locations to promote sustainable waste management practices and reduce the company’s environmental impact.

KR2: Decrease energy consumption by 15% through sustainable practices, energy-efficient technologies, and employee awareness programs.

KR3: Achieve carbon neutrality by the end of the fiscal year through carbon offset programs, renewable energy adoption, and other sustainability initiatives aimed at reducing the company’s carbon footprint.

15. Objective: Improve supplier relationships

KR1: Negotiate improved payment terms with key suppliers to optimize cash flow and improve the company’s financial flexibility.

KR2: Conduct regular performance evaluations of all suppliers to ensure that they meet quality standards, adhere to agreed-upon timelines, and provide competitive pricing.

KR3: Develop strategic partnerships with two new suppliers to diversify the supply chain, mitigate risks, and create more competitive offerings for the company and its customers.

16. Objective: Enhance workplace diversity and inclusion

KR1: Increase the diversity ratio by 20% across all teams by implementing diversity recruitment strategies and fostering an inclusive hiring process.

KR2: Launch a diversity training program for all employees to promote understanding, empathy, and inclusivity within the workplace.

KR3: Foster an inclusive workplace culture with a 25% increase in employee satisfaction through initiatives such as employee resource groups, diversity celebrations, and regular feedback sessions focused on inclusivity and belonging.

17. Objective: Implement agile project management

KR1: Train 100% of project teams in agile methodologies to ensure a common understanding of agile principles and practices across the organization.

KR2: Reduce project cycle times by 20% through agile implementation, improved project planning, and efficient resource allocation.

KR3: Increase project success rate by 15% through agile practices, including iterative development, continuous feedback loops, and adaptable project management approaches that prioritize customer needs and satisfaction.

18. Objective: Enhance corporate social responsibility

KR1: Donate 1% of annual profits to charitable organizations that align with the company’s values and goals, supporting social causes and community development initiatives.

KR2: Volunteer 500 hours as a company in local community initiatives to demonstrate a commitment to social responsibility and create a positive impact on the local community.

KR3: Launch a sustainability program to reduce the company’s environmental impact, implementing eco-friendly practices, and promoting environmental awareness among employees and stakeholders.

19. Objective: Improve Digital Presence

KR1: Increase website traffic by 30% through SEO and content marketing, focusing on relevant keywords, engaging content, and search engine optimization best practices.

KR2: Enhance social media engagement by 25% through interactive campaigns, regular posting, and community engagement to foster meaningful connections with the target audience.

KR3: Launch a mobile application with 50,000 downloads within the first quarter by developing a user-friendly interface, offering valuable features, and promoting the app through various marketing channels to reach the target audience effectively.

20. Objective: Improve financial health

KR1: Reduce operating costs by 10% through cost optimization strategies, streamlined operations, and resource management to improve overall financial efficiency.

KR2: Increase profit margins by 5% through pricing optimization, product mix adjustments, and value-added services that justify premium pricing.

KR3: Secure funding for a new expansion project within the fiscal year by presenting a compelling business case, demonstrating the project’s potential ROI, and securing investment from potential stakeholders or financial institutions.

21. Objective: Enhance the product development process

KR1: Implement a new product development framework with a 90% adoption rate by providing comprehensive training, resources, and support to the product development teams.

KR2: Reduce product development cycle time by 20% through process improvements, streamlined workflows, and cross-functional collaboration to accelerate product delivery and time-to-market.

KR3: Launch three new products in the market within the next fiscal year by identifying market gaps, conducting thorough market research, and leveraging customer feedback to develop products that meet customer needs and preferences


In summary, Company-level OKRs are a great way that help companies set and achieve their important goals. They make sure that everyone in the company understands what’s most important and works together to reach those goals. 

This system encourages people to take responsibility for their work, be open, and work together as a team. When done right, OKRs can help companies solve various problems, such as making different parts of the company work well together and coming up with new ideas for growth. 

By using OKRs for teams, companies ensure that each employee’s work helps the company succeed. Following the OKR method can make companies better at dealing with challenges, adjusting to changes, and keeping their long-term plans in focus. It’s a way to keep improving and being successful.”

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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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